Blogging Tips

This week I was at a conference where I met Scott Kraft the head of marketing for Typepad. Great guy! Anyone using sixapart - We are in safe hands. He sent me some blogging tips:

• Don't write too much. A paragraph or two per post is sufficient
• Posts don't need to be profound - just informative
• You must post at least 3x/week
• Always include at least one picture or video in a post
• Include at least 2 external links in any post and inform the people you're linking to - don't ask for anything from them, just let them know
• Turn on all of the publicity feeds in your account settings
• Use categories (eventually tags)
• Think about what you want to be known for and write about that often - in Sando's case: cooking beans
• Turn comments on and answer all of them in the beginning
• Do a blogroll of all your favorites
• Include a bookroll  of all your favorites
• If you have an existing site, e.g, an estore, link to it
• None of this should take more than a few hours a week

He told me a great story about this advice helped turn a gourmet bean merchant (I am not making this up) into a massive success through successful blogging.